Everton FC is a well established English Premier League football club from Liverpool. The club was formed in 1878 and has a successful history founded on a rich tradition of community focus, innovation, bravery and determination to live up to the club motto ‘Nil Satis Nisi Optimum’ (nothing but the best is good enough).
Everton FC have implemented clearMDM to deliver a 360-degree view of the fan that consolidates insight drawn across Ticketing, Hospitality, Merchandising and online interaction channels. The Fan 360 provides a clear picture of each fan’s individual relationship with the club and provides the basis for customer service excellence and deep marketing insight.
