master data management
for Salesforce™

Scalable 360° View Automation.
Data Quality Protection.
Lightning Ready Certified.

In recognition of the varying nature of MDM requirements across data scale, complexity and governance dimensions, clearMDM Editions offer tiered MDM solutions at Basic, Mid and Enterprise levels.

clearMDM automates the delivery of Single Customer View benefits such as improved operational efficiency and 360º Insight advantages such as increased marketing segmentation accuracy.


Data-centric projects can fail due to a lack of early visibility of the data quality challenges that lie ahead. clearMDM provides flexible Data Profiling tools that deliver data quality metrics and actionable insights.

Protect Data Quality with point-of-entry protection that prevents duplication at source. A real-time API enables external applications to reference Salesforce as a MDM hub.

Cross-object and Cross-field record matching with flexible fuzzy logic. Find duplicate records in real-time with detailed match analysis. clearMDM supports matching via UI, API, Batch Job and Process Builder/Flow actions.

Cross-object and Cross-field record merge with configurable field prioritisation. clearMDM provides data stewards with the tools to implement rules-based automation of MDM operations.

DYNAMIC data-driven hierarchies replicate external system relationships.


100% Native Salesforce App.
No off-platform processing or data storage overhead.


Implementation Services

From initial ad-hoc guidance through to best practice, full-service product implementation. Tailored implementation services available by request.

Product Overview

Please Contact Us for an online demonstration or for any further information in relation to the clearMDM® app.