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Deduplication tools improve how duplicates are resolved. Operational MDM changes how data is managed. This post provides an overview of the key points of distinction.

As Salesforce data strategies mature, many enterprise customers are evaluating how to build the trusted customer data foundation critical to driving business productivity and staying competitive in the emerging AI era.

The Spring ’26 release extends the AI Data Stewardship Agent capabilities with AI-guided Duplicate Resolution and Automated Data Stewardship Decisions.

The Spring ’26 release introduces External Object Reparenting Rules, enabling organizations to maintain correct relationships between Standard or Custom Objects (e.g., Account) and External Objects (e.g., Purchase__x) during record merges.

This enhancement ensures External Object records are properly reparented to the Master Record, supporting accurate data consolidation, improved data integrity, and a more complete 360° view.

A new Demo Hub has been added to the clearMDM Website!

With the Winter ’26 Data Steward Agent for Agentforce, assistive AI Match Scoring provides human data stewards with an actionable second opinion on record matching.

The v9.60 Winter 26 Release Notes for clearMDM are available on the website along with the latest URL to install the package.

With Winter ’26, bulk data management operations can now target specific categories, sources or groupings of records—making data handling more precise, efficient, and far easier to test and experiment with!

The Winter ’26 Quality Driven MDM enhancements are designed to improve data management outcomes by actively integrating data quality into the process.

The Winter ’26 Data Stewardship Rules feature provides flexible data governance through evaluation of the duplicate group level conditions.