Explore our new interactive demo showcasing the full Operational MDM lifecycle inside Salesforce — including cleanse, match, merge, govern and maintain processes used to create continuously trusted Golden Records for Customer 360, Agentforce and Data 360.
Operational MDM in Salesforce: Why Everyone Wins
Posted 26 Apr 2026Master Data Management (MDM) is often viewed as a back-office function focused on fixing data quality issues behind the scenes. But when MDM is embedded within Salesforce CRM, it becomes something much more powerful; a shared data foundation that delivers value across customers, sellers, partners and the broader Salesforce ecosystem.
AI Data Stewardship
Posted 20 Mar 2026The Spring ’26 release extends the AI Data Stewardship Agent capabilities with AI-guided Duplicate Resolution and Automated Data Stewardship Decisions.
AI Match Scoring
Posted 14 Dec 2025With the Winter ’26 Data Steward Agent for Agentforce, assistive AI Match Scoring provides human data stewards with an actionable second opinion on record matching.
clearMDM Agentforce Agent Actions
Posted 01 Apr 2025This post explores the clearMDM Agentforce Agent Actions, available to install from Salesforce AgentExchange !