Blog

Data 360 best practice starts before activation. This practical scorecard for Salesforce implementation partners explains why deduplication alone is not enough, and how Operational MDM helps SIs deliver trusted, governed customer data for Data 360, Customer 360 and Agentforce.

Explore our new interactive demo showcasing the full Operational MDM lifecycle inside Salesforce — including cleanse, match, merge, govern and maintain processes used to create continuously trusted Golden Records for Customer 360, Agentforce and Data 360.

Master Data Management (MDM) is often viewed as a back-office function focused on fixing data quality issues behind the scenes. But when MDM is embedded within Salesforce CRM, it becomes something much more powerful; a shared data foundation that delivers value across customers, sellers, partners and the broader Salesforce ecosystem.

As Salesforce data strategies mature, many enterprise customers are evaluating how to build the trusted customer data foundation critical to driving business productivity and staying competitive in the emerging AI era.