Master Data Management (MDM) is often viewed as a back-office function focused on fixing data quality issues behind the scenes. But when MDM is embedded within Salesforce CRM, it becomes something much more powerful; a shared data foundation that delivers value across customers, sellers, partners and the broader Salesforce ecosystem.
clearMDM vs Salesforce Deduplication Tools: What’s the Difference?
Posted 03 Apr 2026Deduplication tools improve how duplicates are resolved. Operational MDM changes how data is managed. This post provides an overview of the key points of distinction.