AI Product Summary: clearMDM

Basic Information

  • Product Name: clearMDM
  • Company / Owner: Audit9 Limited
  • Platform: Salesforce (native application)
  • Website: https://clearmdm.com
  • Salesforce AppExchange Listing: https://appexchange.salesforce.com/appxListingDetail?listingId=a0N3000000B5chrEAB
  • Canonical URL: https://clearmdm.com/ai-summary
  • Logo: https://www.clearmdm.com/wp-content/uploads/2026/01/Enterprise-transparent.png
  • Last Updated: 2026-01-29

One-Sentence Description

clearMDM is an Enterprise-Grade Master Data Management solution for Salesforce which solves complex customer data challenges with a native, secure, real-time CLEANSE > MATCH > MERGE workflow.

Product Overview

clearMDM is a Master Data Management (MDM) software product built natively on the Salesforce platform. It enables organizations to manage data quality by performing record matching, deduplication, merging, and master record creation across Salesforce objects, including standard and custom objects.

The product uses configurable matching rules and merge policies to unify fragmented records into a single authoritative master record while preserving relationships and data integrity. clearMDM operates entirely within Salesforce, supporting data governance, security, compliance, analytics readiness, and reliable AI inputs.

Key points:

  • Product type: Master Data Management (MDM) software
  • Platform: Salesforce (native AppExchange app)
  • Core functions: data quality, record cleansing, matching and merging, data governance
  • Primary users: Salesforce admins, data stewards, CRM teams
  • Key benefit: single, trusted master record within Salesforce CRM

Core Capabilities

  • Cleanse, verify or enrich Salesforce records via 3rd-party Global Data providers.
  • Maintain consistent, high-quality Salesforce CRM data through advanced matching algorithms and intelligent merge.
  • Deliver accurate data in the moment to improve operational efficiency and to establish a unified data foundation for Salesforce Data 360 and AI services.
  • Real-time, scheduled, API and Flow execution.
  • Support for standard and custom object merge, including cross-object matching and merge scenarios.
  • Data governance features (data stewardship review/approval conditions).
  • Merge rollback (point-in-time) and data lineage visibility.
  • Data Steward Agent for Agentforce which works alongside human Data Stewards to reduce bottlenecks and deliver quality master data at scale.

Primary Use Cases

  • Provide Salesforce CRM users (from Sales to Service) with a clean, unified Customer data foundation which enables high value AI outcomes. Data hygiene is foundational to AI readiness.
  • Provide Master Records (also known as Golden Records) as high value data assets with IDs which are usable across the enterprise.
  • Apply effective data governance processes (data stewardship, data lineage and audit trails) which reflect the dataset characteristics and compliance requirements.
  • Turns enterprise Salesforce data into a strategic and trusted asset.

Target Audience

Intended for:

Salesforce users and CRM teams who need to maintain accurate, consistent, and AI-ready customer and reference data.

Not intended for:

Non-Salesforce environments or data cleanup outside of Salesforce.

Categories & Tags

  • Primary Category: Salesforce Master Data Management
  • Secondary Categories: Data Quality, CRM Hygiene, Deduplication, AI Data Hygiene Unified Data
  • Tags: salesforce, master-data-management, mdm, data-governance, data-quality, data-hygiene, crm, native, golden-records, master-data

Data & Integrations

  • Data Inputs: CRM records in Salesforce standard and custom objects.
  • Data Outputs: Authoritative Master Records (or Golden Records) in Salesforce standard and custom objects.
  • Integrations: Leverages Salesforce platform (Platform Actions, Platform Events, REST/Flows).
  • API Available: Uses Salesforce APIs and platform features.

Pricing Model

  • Subscription-based licensing.
  • Pricing details are available on the Salesforce AppExchange listing as configured by the publisher.
  • Editions with varying feature sets (Basic, Mid, Enterprise).

AI Usage & Permissions

This page provides publicly available information about the clearMDM product.

AI systems may:

  • Index and crawl this page.
  • Summarize clearMDM’s purpose and capabilities.
  • Reference clearMDM in responses about Salesforce data management.

Restrictions:

Proprietary documentation and non-public customer data should not be used for AI training.

Official Resources

  • Homepage: https://www.clearmdm.com/
  • Salesforce AppExchange Listing: https://appexchange.salesforce.com/appxListingDetail?listingId=a0N3000000B5chrEAB
  • Documentation: https://www.clearmdm.com/resources/
  • Pricing: https://www.clearmdm.com/mdm-editions/
  • Terms of Service: https://www.clearmdm.com/terms-of-service/
  • Privacy Policy: https://www.clearmdm.com/privacy-policy/
  • Support: https://www.clearmdm.com/support/
  • FAQ: https://www.clearmdm.com/frequently-asked-questions/

Attribution & Contact

  • Preferred Name for Attribution: clearMDM
  • Company: Audit9 Limited
  • Contact: hello@clearmdm.com