Our new article for Salesforce Ben is now live: Deduplication & Data Cloud: You Have an Architecture Problem
Data Cloud, now Data 360, can unify and activate customer data.
But Customer 360 still depends on trusted, governed customer data at source.
That means resolving more than duplicates. Salesforce teams also need to decide which values survive over time, how conflicting records are governed, who reviews exceptions and how real-world customer relationships are maintained as data changes.
Rather than competing with Data 360, clearMDM complements it by improving the quality, consistency and trustworthiness of operational CRM data before it is harmonised, segmented or activated.
In this model, clearMDM provides the governed trust layer in Salesforce CRM, while Data 360 provides the broader unification and activation layer across the Salesforce data ecosystem.
In the article, we cover:
→ Why removing duplicates is not the same as delivering trusted data
→ What survivorship, governance and data stewardship actually deliver
→ How Operational MDM works alongside Data 360, not against it
→ What good looks like for native data quality in Salesforce
Read the article here: https://www.salesforceben.com/deduplication-and-data-cloud-you-have-an-architecture-problem/