Business Sector – Premier League Football Club (Everton)
Scope – Implemented clearMDM to deliver a 360-degree view of the fan that consolidates insight drawn across Ticketing, Hospitality, Merchandising and online interaction channels.
Function – The Fan 360 provides a clear picture of each fan’s individual relationship with the club and provides the basis for customer service excellence and deep marketing insight.
Scope – Single Customer View for Customer Care, Clienteling and personalised marketing journeys. Consent management (Data Processing Consent).
Context – Divisions; Fashion, Fragrance and Beauty, Watches and Jewellery. Retail Markets; China, Hong Kong, Korea, Australia, Thailand, Vietnam, Singapore, NZ. 20 million Person Accounts + 40 million Contact Profiles. Transactions and aggregation moved to Heroku.
Integrations – POS Integration via Biztalk. Platform Events communicate SCV updates. Clienteling (iPad) App Customer Registration uses MDM Quick lookup API.
Scope – Single Customer View for Customer Care, Clienteling and personalised marketing journeys. Consent management. Service Cloud Voice and Live Chat.
Context – Divisions; Fashion, Fragrance and Beauty, Watches and Jewellery. Retail Markets; UK, Canada, Mexico, Brazil, LATAM. 5 million Person Accounts. 22 Million Transactions. Batch Normalise>Match>Merge data flow.
Integrations – Marketing Cloud. Multiple Retail Systems (Hybris, CBR, Red Ant). Ecommerce Platforms. Clienteling App (Heroku).
Scope – Master system of record for Prospects and Customer records with a 360° view of the customer. Automatic cleansing and deduplication. DQM solution must minimise impact on the current data architecture.
Context – Retail Markets; Europe, Americas, APAC. Double-digit million Person Accounts + Transactions + Aggregates. Realtime Cleanse>Match>Merge data flow.
Integrations – Retail Markets; Europe, Americas, APAC. Double-digit million Person Accounts + Transactions + Aggregates. Realtime Cleanse>Match>Merge data flow.
Business Sector – Accommodation
Scope – Implemented clearMDM to deliver a Single Customer View that de-duplicates guest records captured by internal systems or provided by external booking agencies.
Function – The single customer record provides a clear picture of the booking history for a customer enabling hotel operations to streamline key relationship management processes that were previously actioned manually.
Business Sector – Food and Beverage
Scope – Implemented clearMDM to deliver a Single Customer View that de-duplicates Suppliers and Customer information.
Function – This information is imperative to marketing campaigns, offers, new products and new services. It also provides up to date Supplier Information.
Business Sector – Construction
Scope – Implemented clearMDM to deliver a Single Customer View that de-duplicates Suppliers and Customer information.
Function – This provided a single customer record capturing accurate contact information for Customers and Suppliers.