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Master Data Management (MDM) is often viewed as a back-office function focused on fixing data quality issues behind the scenes. But when MDM is embedded within Salesforce CRM, it becomes something much more powerful; a shared data foundation that delivers value across customers, sellers, partners and the broader Salesforce ecosystem.

Deduplication tools improve how duplicates are resolved. Operational MDM changes how data is managed. This post provides an overview of the key points of distinction.

As Salesforce data strategies mature, many enterprise customers are evaluating how to build the trusted customer data foundation critical to driving business productivity and staying competitive in the emerging AI era.

The Spring ’26 release extends the AI Data Stewardship Agent capabilities with AI-guided Duplicate Resolution and Automated Data Stewardship Decisions.

With the Winter ’26 Data Steward Agent for Agentforce, assistive AI Match Scoring provides human data stewards with an actionable second opinion on record matching.

Salesforce Merge Rollback using the clearMDM Rollback Feature.

This post provides an overview of the new Getting Started Guides and the updated Implementation Guide for clearMDM.

This post provides an overview of a new feature within clearMDM, Matched Record Statistics.

When creating new Accounts, Contacts, Leads or Person Accounts, there is the ability to be able to record Address Information which could be a Mailing or Billing Address (for example).